Role
Motion Design
Agency
Rethink
I was brought on-board to assist in the redesign of the updated brand identity for A&W Canada. Working closely with the design team, I led the development of the motion identity that was celebration of A&W’s history and their commitment to their ingredients. From animating the beloved Root Bear and Burger Family, to constructing a dynamic shape-system, the A&W brand was brought to life through movement.