Canada at the Osaka Expo 
— Motion Identity

Role
Motion Design

Agency
Rethink

For the 2025 World Expo in Osaka, Destination Canada selected Rethink Design to create the visual identity for the Canadian Pavilion. Working with Brandon Methner, we developed an identity inspired by the legacy of Canadian modernism. Spanning the logomark, wayfinding, and motion, the system used movement as a core device to immerse visitors in Canada’s natural beauty.

Osaka-Building
Osaka-WelcomeDesk
Osaka-Badges